Your story definitely deserves
A Luxury Approach
A Luxury Approach is a boutique public relations agency
for luxury and lifestyle brands.
We believe that providing exceptional PR requires a luxurious approach.
To us, this means taking the time to listen to you, intimately understand your needs and create bespoke campaigns that “are unique to you”.
We work with luxury and lifestyle brands with a focus on fashion, beauty, gastronomy, design and hotels.
Whether you are an established company or a fledging designer,
we can take your brand to the next level.
Increasing your brand reputation requires a personalised press campaign and a multicultural journalist network.
We run press campaigns targeting renown journalists who will cover your press releases in the most adapted media channels at the right moment. We always deliver positive media coverage thanks to brand new perspectives in storytelling.
ShowroomOur showroom in the heart of Belgium and Europe unlocks the potential of your brand.
It enables influential journalists, tastemakers, content creators and stylists to touch, feel and get inspired by your products.
Public relationsIncreasing your brand awareness and profile in Belgium and Luxembourg requires a tailor-made campaign and a multicultural network of journalists.
We lead your public relations campaigns that target the right journalists, from the right medium at just the right time.
EventNothing beats an experience!
Enhancing and growing your brand often requires a personal touch. That’s why we design and manage events that showcase your brand in a unique way with influential journalists, tastemakers and targeted consumers.
Tailored to your size, we take it at heart to personally introduce your brand experience to that very special crowd waiting to share your story.
Social mediaLiking, tweeting, blogging and pinning: this is how your customers and partners around the world socialise with the brands they love and discover new ones.
Based on your needs, we can advise you on which strategy will tackle your needs whether it is built upon Influencer collaborations, content creation or even platform management.
We can translate your brand DNA into an authentic social media campaign that creates buzz online when, and where it counts.
The aim is to generate exposure that will translate in conversion.
Graphic designOur graphic design team can create electrifying marketing materials to promote your brand.
Whether you need a website, press kit or video, we’ll create beautifully designed materials to ensure your brand is seen, heard and remembered by the people that count.
ShowroomUnlock the potential of your brand
It enables influential journalists, tastemakers and stylists to touch, feel and interact with your brand.
We elegantly display your collections in our unique space in Tour and Taxis Brussels, an ancient arcthitectural masterpiece that was recently renovated to become the place to be.
We love telling good stories.
Now we wait for yours !
Love PR and want to learn the trade?
We take two interns per year who are passionate about PR, skilled and 100% committed.
If you’re interested send your CV and cover letter to firstname.lastname@example.org
Avenue du port, 86c
1000 Brussels Get directions