Your brand deserves
A Luxury Approach

Brands that tell stories

Ready to start yours?

A Luxury Approach is a boutique public relations agency for luxury and lifestyle brands.

We believe that providing exceptional PR requires a luxurious approach.

To us, this means taking the time to listen to you, intimately understand your needs and create bespoke campaigns that “are unique to you”.

We work with luxury and lifestyle brands with a focus on fashion, beauty, gastronomy, design and hotels.

Whether you are an established company or a fledging designer, we can take your brand to the next level.

ALA - stories


- Showroom
- Press relation
- Press trip
- Event organization
- Influence marketing
- Social Media
- Graphic design
- Guest list handling
- Media Buying
- Reporting and analysis
our services


For 20 years, we've had the privilege of working in partnership with Bulgari in the perfume sector. Throughout our collaboration, we support the brand by developing press relations strategies, from sending out press kits to organizing events and press conferences. In addition, we have set up influencer marketing strategies for Belux. We are committed to ensuring that Bulgari's excellence and expertise are reflected in everything we do.

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A Luxury Approach brings its expertise to the House of Loewe's PR strategy in Belux, covering both fragrance ranges and home collections. Through our press kits, events and selection of brand ambassadors, we aim to reflect the brand's characteristic originality and eccentric minimalism.

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A Luxury Approach collaborated with the renowned brand Freywille on various strategic projects. We organized exclusive press conferences, press days, secured print media coverage and developed targeted media plans. This collaboration reinforced Freywille's visibility and reputation, affirming its status as an influential and innovative luxury brand.

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To increase Nu Skin's impact on the Belux market, we worked closely with the brand to organize exclusive events, develop strategic media plans, organize press conferences and set up marketing campaigns on social networks.

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A Luxury Approach has been the architect of remarkable initiatives for the prestigious Jimmy Choo brand. From exclusive press trips to captivating influencer marketing campaigns, to a remarkable presence in print media, we have magnified Jimmy Choo's image with unrivalled expertise.

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They trust us

Website logo Atelier Jalaper Website logo BeringTime Website logo Boucheron Website logo Bvlgari Website logo Coach Website logo DSquared2 Website logo Dubhill Website logo Etat Libre dOrange Website logo Freywille Website logo Hollister Website logo Jimmy Choo Website logo La Prairie Website logo Lanvin Website logo Oakshed Website logo Perrier Jouët Website logo Quiberon Website logo Renova Website logo Safilo Group Website logo TP Website logo Van Cleef Website logo Van Esser Website logo Van der Veken