A Luxury Approach is a boutique public relations firm

for luxury and lifestyle brands.


Increasing your brand awareness requires a tailor-made campaign and a multicultural network of journalists. We lead press campaigns that target the right journalists, at the right outlet and at just the right time. With fresh story angles and perspectives, we consistently deliver positive media coverage.


Our showroom in Brussels unlocks the potential of your brand. It enables influential journalists, tastemakers and stylists to touch, feel and get inspired by your products. With space for exhibitions, intimate meetings and dedicated corners, our showroom is an ideal location to shape and grow your brand.

Public relations

We know, follow and ‘like’ the trendsetters and tastemakers in the region. We can leverage these relationships to create brand loyalists and ambassadors that can take your brand to the next level. We’ll ignite conversations at the right places and with the right people, delivering results you can measure.

Social Media

Liking, tweeting, and blogging... this is how people around the world socialise with the brands they love and discover new ones. You need to be active online to stay competitive today. Our social media mavens can translate your brand DNA into a campaign that creates buzz online when, and where it counts.

Graphic design

Our graphic design team can create electrifying marketing materials to promote your brand. Whether you need a website, press kit or video, we can do it all with a luxury approach. We’ll create beautifully designed materials that ensure your brand is seen, heard and remembered by the people that count.


Enhancing and growing your brand often requires a personal touch. We design and manage events that showcase your brand in a unique way with influential journalists, tastemakers and targeted consumers. We flawlessly manage every detail to ensure your brand makes an unforgettable impression.

We believe that providing exceptional PR requires a luxury approach.
To us, this means taking the time to listen to you, intimately understand
your needs and create bespoke campaigns that “are unique to you”.
We work with luxury and lifestyle brands with a focus on fashion, beauty, gastronomy, design and hotels.
Whether you are an established company or a fledging designer, we can take your brand to the next level.
“We love telling good stories. Now we wait for yours!”

  • Agent Provocateur
  • Alpina
  • Balmain
  • Barbour
  • Blonde no 8
  • Boucheron
  • Bron
  • Bulgari
  • CasaGi
  • CnG
  • Cosmik
  • Cube33
  • Daniel Wellington
  • DeNatie
  • Dru
  • Dunhill
  • Dutchess
  • Frédérique Constant
  • FreyWille
  • Ghyczy
  • GianfrancoBigli
  • GinoB
  • GranPatron
  • GreekSalad
  • Ivylee
  • JimmyCho
  • JodyLo
  • Junipero
  • Lanvin
  • Leblon
  • LondonDryGin
  • MandarineNapoleon
  • MaisterSinger
  • Mezcal
  • MontBlanc
  • NicolasFeuillatte
  • Omega
  • PlanteParfum
  • PrettyBallerinas
  • PrettyLoafers
  • Renova
  • Waerboom
  • StevenDeduytsche
  • Glenrothes
  • TheophilePatachou
  • TroisRivieres
  • Van Cleef & Arpels
  • Van Esser
  • Victorinox

Times we smile

Times we smile

Good ideas we have for you

Good ideas we have for you

Moments we think about food

Moments we think about food

Interesting people we meet

Interesting people we meet


P.+32 2 421 18 50
M.+32 476 91 57 45

Avenue du Port, 86c 
1000 Brussels

Tour & Taxis
Royal Depot, B16

Andrée Senelle

A Luxury Approach
PR Agency